When Sales Strategy Harms Customer Service

Mar 08, 2015

I was sitting in a reception area of a lower mid-market business recently. I watched two very experienced and professional receptionists (call them Kathy and Diane) struggle to write company advertising to be placed on Craig's List. Some company sales come from Craig's list so new ownership thought it would be a cost-saver to have Kathy and Diane write the Craig's List ads. Under previous ownership, all advertising had been written by an outside source that specialized in ad writing and placement.  Read more ...


Joan M. Ridley, CBA, CEPA, CFP™

Joan RidleyPresident of Business Wealth Solutions, a business consulting firm.

"We have identified numerous opportunities to protect and maximize corporate wealth both now and in preparation for ownership transition. In this economy, human and intangible capital are major corporate assets. Absent proper planning, business owners could leave dollars on the table, and face the risk of actually losing their unprotected assets and hard-earned wealth."

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